Engagement Ad

Objective:
This ad was created to promote TastySnacky, a snack brand, and engage with a target audience of food enthusiasts on Instagram Stories. The goal was to encourage interaction by using Instagram’s interactive features, such as polls, sliders, or questions, while highlighting the brand’s unique flavors and quality.

Ad Strategy:

• Platform: Instagram Stories was chosen for its casual, engaging, and short-lived content that encourages real-time interaction.

• Target Audience: Millennials and Gen Z food lovers, aged 18–35, who enjoy trying new snacks and care about taste and quality.

• Key Message: The ad invites users to share their snack preferences while introducing TastySnacks's fun and flavorful range.

Creative Highlights:

1. Visual Design:

   • Evoking a playful appetizing vibe.

   • Showcasing TastySnacky snacks (e.g., chips, nuts, or chocolate) in vibrant packaging arranged on a picnic table or next to a drink. Include bite-sized visuals of the snack itself to spark cravings.

2. Typography:

   • The headline, "Snack Time, Anytime!," in a bold, fun font like Luckiest Guy to catch attention.

   • Supporting Text: “Explore flavors that make every moment tasty!” in a clean sans-serif font like Poppins.

3. Call-to-Action:
   Clear CTA, "Swipe Up to Discover More! →," encourages users to swipe up to visit the page where they can explore the snack range and participate in a giveaway or discount offer.

Ad Creative: