Awareness Ad
Here, I'm showcasing an example of an ad with an awareness objective for GlowNatural to demonstrate my ability to create effective campaigns that boost brand visibility and reach a broader audience.
Elijah Iyekeoretin
Objective:
This ad was created to introduce GlowNatural, a skincare brand to a target audience of beauty enthusiasts and wellness-focused consumers on Instagram. The goal was to drive brand awareness by emphasizing the product’s premium quality and natural ingredients, aligning with the audience’s values.
Ad Strategy:
Platform: Instagram was chosen for its highly visual nature and strong engagement within the beauty sector.
Target Audience: Women aged 25–45, who value high-quality skincare with natural ingredients.
Key Message: The ad focuses on evoking feelings of radiance and elegance, with a clear call to action encouraging users to discover the brand.
Creative Highlights:
Visual Design:
A gentle gradient background, transitioning from cream to blush pink, evokes a sense of softness and femininity, creating a warm and inviting atmosphere.
The product (serum bottle) is the focal point and shimmer effects to reinforce the theme of glow and radiance.
Typography:
The headline, "Glow Naturally, Shine Exceptionally," uses a bricolage grotesque font to convey sophistication.
Supporting text and the CTA are in a clean open-serif font for readability and modern appeal.
Call-to-Action:
Clear CTA, "Discover Your Glow →," encourages users to learn more about the product and the brand.
Ad Creative:
