What I do

Data Analysis & Reporting

Platform Expertise:

Google Analytics 4, Looker Studio (formerly Data Studio), Excel (Pivot Tables, Advanced Formulas)

Tracking & Reporting:

UTM Parameter Setup, Conversion Tracking with Google Tag Manager

Insights:

Monthly Campaign Performance Dashboards, Actionable Recommendations, Budget Performance Analysis

Ad Creative & Copywriting

Creative Tools:

Canva, Figma

Ad Copywriting:

Creating Headlines, Persuasive CTAs, Benefit-Driven Descriptions

Visual Optimization:

Selection and testing of high-performing ad creatives (static, video, and carousel)

Campaign Management

Platform Expertise:

Google Ads, Meta Ads Manager (Facebook/Instagram), TikTok Ads

Campaign Setup:

Keyword Research, Ad Group Structuring, Audience Segementation

Optimization:

Bid Strategy Adjustments, A/B Testing, Budget Allocation

Metrics & Goals:

ROAS, CTR, Conversion Rate Optimization

Paid Social & Search Campaigns

Platform Expertise:

Meta Ads, Google Ads (Search, Display, Shopping), TikTok Ads

Campaign Setup:

Retargeting Strategies, Audience Lookalike Expansion, Keyword Match Type Testing

Performance Metrics:

Impressions, Reach, Engagement, Lead Generation

Landing Page Optimization

Collaboration:

Improving landing page UX with designers and developers

Tools:

Unbounce

Testing:

A/B Testing Headlines, Layouts, and CTAs for higher conversions

Tools & Technology

Marketing Platforms:

Google Ads, Meta Ads Manager, TikTok Ads

Analytics & Reporting:

Google Analytics 4 (GA4), Looker Studio (Data Studio), Excel

Workflow & Collaboration:

Slack, Asana, Trello, Microsoft Teams

Content Tools:

WordPress, Canva, Adobe Photoshop, Adobe Premiere Pro

Search Engine Optimization

SEO Platforms:

Google Search Console

Keyword Research:

Google Keyword Planner

Analytics & Reporting:

Google Analytics 4 (GA4), Looker Studio, Excel

Content Management Systems:

WordPress, Shopify

Certifications & Awards

Meta Social Media Marketing Professional Certificate

Meta Certified Digital Marketing Associate

Google Digital Marketing & E-commerce Professional Certificate

Bahlsen Marketing Certificate

Employers & Collaborations

Footy.Quizzler

Freelancing

Performance Marketing Intern

Cheetah Conversions

Performance Marketing Agency

Internship | Jan 2022 - Mar 2022

UniProf

Digital Marketing Intern

Education and Tutoring Services

Internship | Sep 2023 – Nov 2023

Social Media Strategist

Part-Time | Dec 2023 – Oct 2024

Project Work

Leibniz Keks 2.0 | Dec 2021

This project seeks to reimagine the classic German biscuit, "Leibniz," making it more appealing to Generation Y and Z. By developing five innovative product concepts, the initiative aims to strengthen brand engagement and elevate market positioning, aligning the product with modern consumer preferences.

iCar Apple | Apr 2021 - Dec 2021

Directed market analysis for Apple’s iCar initiative, conducting a SWOT analysis and developing a comprehensive research plan to enhance customer journey experiences and identify target audiences.